YouWok

Launched in 2016, YouWok is a Belgium-based fast-food chain that has rapidly made its mark, with ten branches across the country and prominent spots on delivery platforms like UberEats, Deliveroo, and TakeAway. YouWok stands out with its pioneering 'choose your own ingredients' concept, offering over 200 customizable Asian cuisine combinations, from healthy to gourmet, including appetizers and desserts.

In the early 2010s, as Europe craved a healthier and more diverse fast food experience, YouWok stepped up to redefine the sector. Its modern branding and zen-like atmosphere, characterized by wooden furnishings and plant-based materials, made a significant splash. Over five years, YouWok has built a reliable network, with three branches in Brussels, adapting to market shifts and the COVID-19 pandemic. Looking ahead, YouWok remains ambitious, planning to double its branches in the coming years.