Launched in 2016, YouWok is a Belgium-based fast-food chain that has rapidly made its mark, having ten branches across the country and prominent spots on delivery platforms like UberEats, Deliveroo, and TakeAway. What sets YouWok apart is its pioneering 'choose your own ingredients' concept, offering a diverse array of over 200 customizable Asian cuisine combinations, ranging from healthy to gourmet, from appetizers to desserts.
In the early 2010s, as Europe craved a healthier and more diverse fast food experience, YouWok stepped up to redefine this sector. It made a splash with its modern branding, a calming, zen-like atmosphere characterized by wooden furnishings and plant-based materials. Over five years, YouWok has created a reliable network, with three branches in the competitive heart of Brussels, adapting to market shifts and even the COVID-19 pandemic. Going forward, YouWok remains ambitious, planning to double its branches in the coming years.