Pozyx is a spin-off of Ghent University research team, founded in 2015. Its offer is RTLS (Real-Time Locating System) solutions based on UWB (Ultra-Wide Band) technology. It’s main usage and focus is on Indoor Tracking, being up to 50 times more accurate than Bluetooth and Wi-Fi tools. In the 4.0 Industry and IoT era, its cutting edge hardware couple with top of the line algorithms and software has made Pozyx an essential partner in the real time data to value-creating information translation.
The company’s core business is precision, hence a dire need of a clear and attractive product offer. During our collaboration with the brand, our main focus was the marking materials, noticeably those detailing each product and their revolving items, such as packaging and user’s manuals. We also reworked the brand’s identity and promoted the marketing tools.
Pozyx has skillfully managed to place itself through the challenges of development while attracting big named customers in likes the Airbus, AB InBev or Samsung, while maneuvering in an increasingly competitive sector. To crown these achievements, the brand won in November 2020, the Deloitte’s Technology Fast 50 Award for the communications/networking sector. Now, Pozyx has opened an office in the US, has its products in 80 countries, and strives to keep rising.