AlterSmoke, with 42 stores in three countries, is a key name in the European electronic cigarette industry. The brand prioritizes crafting quality e-liquids and has a strong focus on product traceability and expert knowledge. They also provide their products through an e-commerce platform, ensuring customers can always access their offerings.
In the face of the electronic cigarette market's dynamic growth over the past decade, AlterSmoke has remained proactive, adapting to progressive regulatory changes. This resulted in a comprehensive growth strategy, encompassing innovative store and product design, effective communication methods, and public education via credible scientific and institutional publications. Unfazed by regulatory complexities and the upheaval brought on by the COVID-19 crisis, AlterSmoke, as of 2022, leverages its ten years of industry knowledge to establish a firm presence. With unique branding and strategic placement in shopping centers in France and Belgium, AlterSmoke maintains high visibility. The brand is dedicated to keeping customers well-informed about the latest e-cigarette developments, thus reinforcing its commitment and expertise.